What is a Trademark, Brand & Intellectual Property? Why Do they Matter?
Introduction: Trademarks, brands, and intellectual property may be used by people interchangeably every day. Sometimes business property is only looked at from the perspective of tangible or visible assets. Yet, there are so many other things that make a business succeed and grow. These may include its employees, human resources, financial resources, investments, brand value, trademark, and other intellectual property a business may have. What is a Trademark? Trademarks are unique terms registered under each nation and the global trademarks body (World Intellectual Property Organization). Trademarks help identify a business or organization's service and product from the rest. It is the property of the business under which it's registered. What is a Brand? Brands are unique distinctions (names, designs, symbols, or other unique features between products to create a difference between services, products, and manufacturers. They distinctively mark out each busine